When a high-end clinic meets a tight budget and an even tighter timeline, most teams panic. We didn’t.
This case study shows how we launched a $699 website in 7 days for a cosmetic surgery centre and turned it into a lead-generating asset with smart UX, clean SEO, and conversion-ready features tailored to medical buyers.
You’ll see the brief, the constraints, the build process, and the measurable outcomes. If you run a plastic surgeon website, med spa website design, or any medical practice, this blueprint will help you move fast without sacrificing quality, compliance, or brand.
The Client & The Challenge
Client: A boutique cosmetic surgery clinic offering rhinoplasty, facelift, liposuction, blepharoplasty, and non-surgical treatments in a competitive metro area.
Starting point:
- No modern website (a dated landing page with broken links)
- No before and after gallery
- No patient testimonials
- No analytics, no local SEO, no clear CTAs
- A manual, email-only booking process
Constraints:
- Budget: $699 (all-in for the first version)
- Timeline: 7 days to design, build, and launch
- Goals: Launch a professional, responsive web design that builds trust, enables lead generation, and supports cosmetic surgery marketing, fast.
Key risks we addressed:
- Compliance & privacy: We designed the site and workflows to respect HIPAA considerations (site contact forms route via secure email; no PHI stored on the site; clear disclaimers and consent language).
- Mobile experience: Over half of searches for surgeons happen on phones, mobile-first UX was non-negotiable.
- Differentiation: Competing clinics had glossy sites. We needed real proof: outcomes, credentials, and process clarity.
Strategy: Conversion First, Everything Else Supports It
We built the scope around a simple funnel:
Hero → Proof → Services → Process → Gallery → FAQs → Booking
Every section had one job—reduce doubt and move visitors to book a consultation.
What we prioritized
- Compelling hero with outcomes (“Look natural, feel confident. Board-certified surgeon, transparent consults.”) + bold CTA (“Book a Consultation”).
- Trust signals above the fold: years in practice, board certification, review stars, media logos.
- Benefits-oriented copy instead of jargon (clear, friendly language).
- Lead capture with a short, low-friction form (Name, Email, Phone, Procedure interest).
- Click-to-call and online booking system integration for instant action on mobile.
- Before and after gallery to set expectations and prove capabilities.
- Patient testimonials with first names and procedures (approved and anonymized where needed).
- Local SEO for medical practice: location terms, embedded map, NAP consistency.
- Technical SEO: clean URLs, schema (MedicalBusiness/LocalBusiness), fast loading, compressed assets.
The 7-Day Build (Day-by-Day)
Day 1 — Discovery & Content Sprint
We gathered assets (logo, brand colors, surgeon bio, procedure list, consented photos), set success metrics (form submits, calls, bookings), and aligned on tone. We drafted brand messaging and page outlines.
Day 2 — Wireframes & Copy
Low-fidelity wireframes for homepage, services hub, procedure template, gallery, testimonials, FAQs, and contact/booking. We wrote conversion-focused copy with clear value proposition, CTAs, and benefits per procedure.
Day 3 — UI Design (Mobile-First)
We designed a clean, trust-centric UI: generous white space, readable type, warm neutrals, and a single standout CTA color. Visual hierarchy guided the eye from headline → proof → action.
Day 4 — Build & Integrations
We built on a lean, secure stack with responsive design, schema, and anti-bloat performance choices. Integrations: online booking system, click-to-call, Google Map, review widget, and basic analytics.
Day 5 — SEO & CRO Essentials
On-page SEO (titles, metas, H1/H2s), internal links, LocalBusiness schema, XML sitemap, robots, and image alt text. We added FAQ content to target long-tail intent and voice search queries (e.g., “How long is facelift recovery?”).
Day 6 — Gallery & Social Proof
We built a filterable before/after gallery (by procedure), added patient testimonials, and included surgeon credentials, associations, and safety standards.
Day 7 — QA, Compliance Sweep & Launch
Final checks: mobile tap targets, speed (LCP, CLS), form testing, cookie/consent language, disclaimers, and a clear privacy policy. We went live and submitted it to Google Search Console.
The Deliverables (Within $699)
- Homepage + Services hub + 5 Procedure pages
- Before/After Gallery (starter set, expandable)
- Testimonials & Surgeon Bio
- FAQs (top objections answered)
- Contact page with lead generation form + online booking
- Technical SEO & Local SEO foundations
- Performance tuning (fast loading speed)
- Basic analytics and call-tracking numbers
Results: What Happened After Launch
Within the first 45 days, the site outperformed expectations:
| Metric | Before | After (45 Days) |
| Organic impressions | Minimal | +312% |
| Calls from mobile click-to-call | ~5/month | 38 |
| Form submissions | 0 | 27 qualified leads |
| Booking link clicks | n/a | 64 |
| Avg. page load (mobile) | 4.9s | 1.9s |
| Top keywords | branded only | “cosmetic surgeon [city]”, “rhinoplasty [city]”, “blepharoplasty [city]” (page-1 entries emerging) |
Why it worked:
- Conversion rate optimization: Fewer fields, stronger CTAs, and proof near the button lifted action.
- Homepage design for trust: Credentials, outcomes, transparent process.
- Local SEO: Clean NAP, city-specific copy, embedded map, and metadata moved us into local discovery.
- UX for medical buyers: Clear expectations, compassionate tone, and a well-organized gallery reduced anxiety.
What We Included
1) Hero That Sells Outcomes
Patients don’t want buzzwords, they want natural results, safety, and a caring team. We led with benefits and compelling headlines, then followed with a primary CTA and a secondary “See Before & After” link for skeptics.
2) Clear Navigation & Visual Hierarchy
Five primary items: Home, Procedures, Gallery, Testimonials, Contact/Book. On mobile, a sticky bar with Call and Book improved conversions.
3) Proof Where It Matters
We placed patient testimonials and review badges near the first CTA and again by the form. The before and after gallery sat above FAQs to answer “Will I look natural?” before the user asked.
4) Lead Capture That Feels Safe
Short form with explicit consent language and an optional message field. We added a reassurance line (“No spam. We reply within 1 business day.”).
5) Speed + SEO Basics
Compressed imagery, lazy loading, preloaded fonts, and lean code. Search engine optimization (SEO) baked in from day one: titles, meta, headings, internal links, and schema markup.
Compliance & Privacy Notes (Important in Healthcare)
- We avoided collecting protected health information (PHI) in the form fields.
- We included consent language and a privacy link near the button.
- We configured form notifications to route securely and limited data stored on the server.
- We added disclaimers that galleries and testimonials represent individual cases and results vary.
For deeper integrations (patient portals, EMR/CRM), we recommend a HIPAA-compliant stack beyond the $699 scope. We can implement that in a phase-two build.
Lessons for Cosmetic Surgery Websites on a Budget
- Conversion beats complexity. A clear path to book or call, not a thousand menu items.
- Proof wins trust. Real photos, real words, real credentials.
- Mobile first. Thumb-friendly buttons and phone-optimized layouts close the gap between interest and booking.
- Local intent matters. City terms, map embeds, and consistent NAP are quick wins.
- Speed is a feature. Fast sites feel premium and rank better.
What’s Next (Phase Two Roadmap)
- Deeper content strategy (procedure FAQs, recovery timelines, pricing guidance/“from” ranges)
- Expanded gallery with filters + discrete labeling
- Structured case studies with outcomes and timelines
- Advanced CRO & A/B testing (headline, form length, CTA copy)
- Review generation workflow and reputation management
- Location-page buildout for multi-clinic expansion
Thinking About a $699 Website in 7 Days?
You can move fast and still do it right. With focused scope, clear goals, and a conversion-first plan, an affordable website design can deliver real business results for a cosmetic surgery website or plastic surgeon website without waiting months.
If you want the same for your clinic, we can help from design and UX to local SEO and lead generation.👉 Start with a free website audit or see our website redesign services.